Chiltern, a leading global CRO renowned in Europe, sought to enhance its presence in North America following the acquisition of a local CRO specializing in oncology. This strategic move aimed to bolster Chiltern’s global footprint and capitalize on growth opportunities in key therapeutic areas.
Facing the challenge of refreshing their brand and increasing market awareness, particularly in the US, Chiltern engaged Abu Digital for a comprehensive repositioning strategy. Our proprietary diagnostics uncovered critical insights into Chiltern’s diverse business segments, including Oncology, Clinical Trial Solutions, and Staffing.
Abu Digital’s solution centered on creating a distinct market position and selecting an archetype to differentiate Chiltern strategically. We crafted the tagline “Designed Around You” to emphasize Chiltern’s personalized approach to client engagements, resonating with a global audience while targeting specific US market needs.
To support this differentiation, we executed a range of strategic tactics. These included developing a new website, impactful sales presentations, a dynamic tradeshow booth design, compelling print advertisements, sales collateral such as sheets and brochures, and informative whitepapers.
The outcome was transformative: Chiltern achieved increased sales and successfully positioned itself as a competitive force in the global clinical trials marketplace. Abu Digital’s integrated approach not only revitalized Chiltern’s brand identity but also reinforced its commitment to personalized client service and strategic innovation.
