CTMG, a clinical research organization specializing in patient recruitment for clinical trials, faced substantial challenges in gaining sales traction. Recognizing the need for differentiation and streamlined processes, Forma employed our proprietary diagnostic approach to thoroughly analyze CTMG’s operations, culture, and market position.
Through comprehensive competitor analysis and in-depth conversations with clients and prospects, we pinpointed numerous areas ripe for improvement. Our strategy focused on creating a distinct market position and aligning internal resources through a unique archetype. This strategic foundation was translated into compelling messaging and visually impactful imagery, setting CTMG apart in a competitive landscape.
Central to our approach was the overhaul of CTMG’s sales process, including refining sales presentations and developing a new website and sales collateral. These tools were instrumental in communicating CTMG’s unique value proposition effectively to potential clients.
The results were transformative: CTMG experienced an impressive 292% increase in revenue, underscoring the success of our strategic interventions. By enhancing differentiation and optimizing sales processes, CTMG is now positioned for sustained growth and industry leadership.
Through strategic alignment and targeted messaging, Forma enabled CTMG to navigate complex market dynamics with confidence, driving significant business outcomes and solidifying its reputation as a leader in clinical trial patient recruitment.
